A new video shows Dwayne Johnson using Black Adam powers to celebrate tickets going on sale for his upcoming DCEU movie. Based on the DC Comics character of the same name, Black Adam tells the story of Johnson's titular anti-hero who sets out to unleash his form of ruthless justice on the modern world after 5,000 years of slumber in his earthly tomb. The film is directed by Jaume Collet-Serra with a script from Adam Sztykiel, Rory Haines, and Sohrab Noshirvani.
SCREENRANT VIDEO OF THE DAY
Trailers for Black Adam have already teased that Johnson's character will be very different from typical superheroes and will not be against killing those who get in his way. In addition to Johnson, Black Adam also features Pierce Brosnan as Doctor Fate, Aldis Hodge as Hawkman, Noah Centineo as Atom Smasher, and Quintessa Swindell as Cyclone. Critics reviews for the project are not yet available, but Johnson has made no secret of the fact that he expects Black Adam to change DCEU's power hierarchy. Recent trailers and promotional material for the film have put this to the test, with Black Adam facing off against Doctor Fate and other members of the Justice Society of America.
With anticipation for the film building ahead of its release next month, Dwayne Johnson has taken to Twitter to celebrate Black Adam tickets now being on sale by using some Black Adam powers of his own. The short video features Johnson, wearing regular street clothes, building a ball of electrical energy in his hand before throwing the ball up into the sky where it turns into an official announcement that advance tickets are available for purchase. Check out Johnson's video below:
How Dwayne Johnson Will Help Black Adam's Box Office
Johnson's new video celebrating being one step closer to Black Adam's release is emblematic of the star's larger hands-on marketing approach for the upcoming DCEU film. After appearing in a host of movies, including Jumanji: Welcome to the Jungle, Jungle Cruise, Red Notice, and several installments in the Fast & Furious franchise, Johnson has become one of the most recognizable and bankable movie stars of this generation. In a Hollywood landscape where fewer stars than ever are strong, reliable box office draws, Johnson retains the ability to draw audiences en masse to theaters, which is a very promising sign for Black Adam's box office potential.
In addition to taking center stage in all trailers and marketing material, Johnson also donned his Black Adam costume for a surprise appearance at this year's SDCC. The star's comments about the possibility of Black Adam fighting Henry Cavill's Superman combined with his repeated claim that Black Adam might be the new strongest superhero in the DCEU has created an environment that could see the film be one of DC's biggest superhero movies yet in terms of box office. It remains to be seen whether Black Adam will live up to the hype, but audiences don't have much longer to wait before the movie hits the big screen and Johnson makes his long-awaited superhero debut.