Disney+ has a bright and innovative future ahead, according to Disney CEO Bob Chapek. Disney+ launched on November 12, 2019, with an enviable backlog of content as well as a few select new titles, notably the premieres of The Mandalorian and High School Musical: The Musical: The Series. Due to Disney's impressive reach, the streaming service hosts classic and new content from 20th Century, Pixar, Disney Channel, National Geographic, Marvel, and Lucasfilm. Standing out from the competition, Disney+ has managed to remain relevant with the unique streaming approach of releasing weekly episodes of Marvel, Star Wars, and Disney series throughout the year, which keeps users coming back week after week.
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Though Disney+ was originally launched as a more family-friendly streaming service aimed at young viewers, the service has evolved since its inception and now boasts content that appeals to all generations. Despite already being popular with viewers within the Marvel and Star Wars fandoms, Disney+ has taken both of those franchises to new heights with the introduction of multiple new shows in each franchise. Known for the quality of its programming, Disney+ is always seeking ways to expand and cater to new audiences. The D23 Expo will likely bring new announcements about the future of the service over the weekend.
Deadline covered Chapek's speech at today's Disney Legends Awards ceremony, which kicked off the 2022 D23 Expo. In his speech, Chapek teased an interactive future for Disney+, saying that Disney is working on a platform in which viewers can become, "part of the action." See his ambitious plan below:
“We’re imagining a future in which Disney+ isn’t just a streaming service, but a platform for next-generation storytelling that blends the physical and digital worlds in ways only Disney can – one where we can personalize and customize your experience. A future in which sports viewing isn’t a passive experience, but a chance to be a part of the action. A future in which our theme parks break through the physical and technological boundaries of today to create experiences that defy expectation and explanation.”
Though Chapek isn't offering a very concrete picture of what the future holds for Disney+, the idea that the service is moving into an interactive space is interesting. It's difficult to get a clear idea of what this shift might look like in terms of future programming, but it's intriguing to imagine the possibility of breaking down the barriers between the different sides of Disney. The company's theme parks are a major attraction for fans, as are the offerings of the streaming service. A possible experience-driven combination of those that also provides a customized experience for fans is an ambitious endeavor, but if anyone can deliver, it's Disney.
While the changes Chapek is referencing are likely far off, there is plenty to look forward to for fans of the streaming service. As the D23 Expo continues over the next couple of days, it's likely that Chapek's plans with Disney+ in the short term will be made more clear. Fans can also look forward to news about beloved properties like the MCU, Star Wars, Pixar, and Disney Animation, including first looks and trailers for highly anticipated upcoming series.