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Personal message from the author:
“To put it simply, I wrote this book to help others. Through real experience in the most demanding roles, with stories woven in throughout, readers will get an inside look at what it takes to become a high-performing team and operate above the drama and water cooler rumor mill. Pay special attention to the foreward written by JetBlue co-founder and former TOPGUN Pilot & Chief Instructor, Mike Barger. Our combined insights are extremely valuable to any industry and level of leadership.”
— Robert “Bo” Brabo
Every organization — big or small, public or private, for-profit, or not-for-profit — can and should be operated in a manner that reflects clear, admirable, shared values. But having “core values” isn’t just a nice-to-have; it’s imperative for long-term results and ongoing profitable growth.
Wherever and however you lead, such impact is surely your goal. So how can you get there?
You Must First Recognize that Behaviors Determine Your Values, and That Values Should Drive Your Workplace Behaviors
Take a journey with acclaimed leader Robert “Bo” Brabo back through a storied career — to his years on the military battlefield, to a decade in the White House as a Presidential Communications Officer for President George W. Bush and President Barack Obama, and to his experiences as a corporate executive and a small business owner — to learn from real, raw, front-row stories about values-based leadership.
From the Battlefield to the White House to the Boardroom is a leadership memoir chock-full of practical lessons and inspiring case studies to help leaders and aspiring leaders develop, embrace, and strengthen a values-based approach to leading people, projects, and organizations.
A must-read for:
- C-suite executives
- Military leaders
- Corporate, not-for-profit and government leaders
- Small business owners
- Aspiring and rising leaders
- Business school (MBA) students
Values Are Deeply Personal, So Can They Be Shared Among Thousands of Workers or More? Yes!
Bo Brabo first learned to lead (and, before that, to follow the lead of great leaders) in the Army, an organization that espouses the following “LDRSHIP” values:
- Loyalty
- Duty
- Respect
- Selfless Service
- Honor
- Integrity
- Personal Courage
The Army employs more than 1.3 million people (Active, Reserve, National Guard, and Civilians). Expand that to include the entire Department of Defense and it’s well over two million strong. So how does an organization with more than a million people live by, exemplify, and maintain a strong values system? How does generation after generation of Soldiers continue to carry out the nation’s defense both at home and abroad? They behave in alignment with the Army’s values, every day and in every way.
And the truth is that whatever your organizational values may be — perhaps they are boldness, truth, accountability, and commitment to customers — the lessons Bo Brabo learned on the battlefield, in the White House, and in the boardroom can be applied to your everyday work and long-term aspirations. Behave in alignment with the right values, then inspire others to do the same, and anything is possible.
Focus on the People
Throughout his life and career, Bo Brabo has always focused on the people, helping them tackle their problems as if they were his own. This book challenges you to focus on the people, behave in alignment with core organizational values, and think about your work in fresh new ways.
Learn how organizations can demonstrate consistent behaviors over time to reflect the values that — when extrapolated across all employees — create the right culture and the best results.
From the Battlefield to the White House to the Boardroom helps you establish, build upon, and see value in leading your own team or company to a strong values-based system that, in turn, leads to desired outcomes and an organizational culture worthy of emulation. It’s time to get down to business
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